Look, I’m just as full of bad takes as the next guy on the internet (and my time on the internet is full of takes I’m not proud of).

But here’s one that’s not bad at all:

If it’s boring and you’re not proud of it, why put it out there?

Let’s be real: I could’ve just put “Skilled Communicator” at the top of this page, but you and I both would’ve yawned and moved on. So, as a brand and creative strategist, my goal is to create—and to empower others to create—work that’s memorable, engaging, sometimes funny, and that raises the bar.