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    <loc>https://www.dylanechter.com/about</loc>
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    <lastmod>2024-02-21</lastmod>
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      <image:title>About Me - Two Truths and a Lie:</image:title>
      <image:caption>-I was once someone’s lifeline on ‘Who Wants to Be a Millionaire?’ and answered the question correctly. -I sang for an audience that included three governors. -I was an extra in Avengers: Infinity War. Good luck, gumshoes.</image:caption>
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      <image:title>About Me</image:title>
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    <loc>https://www.dylanechter.com/home</loc>
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    <lastmod>2019-03-05</lastmod>
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      <image:title>Home - The Work</image:title>
      <image:caption>Cut the chit-chat, eh? Straight to the goods? Fair enough; I respect that.</image:caption>
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      <image:title>Home - About Me</image:title>
      <image:caption>If you’ve spent these last few minutes wondering who I am, then you and I have that in common. And, assuming you’re not having an existential crisis, this link should give you a little bit more info.</image:caption>
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      <image:title>Home - Transient</image:title>
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    <loc>https://www.dylanechter.com/strategy</loc>
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    <lastmod>2025-05-22</lastmod>
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      <image:title>The Thinking Behind It - GetApp Logo Mockup</image:title>
      <image:caption>Logomark: The hexagon/honeycomb pattern signifies “deep, technical knowledge,” as there is more science and precision to a honeycomb found in nature than initially meets the eye. It’s also a pattern that represents “integrations,” requiring each piece to fit precisely together to build a whole, as in building a stack. The arrows on either side of the logomark represent how GetApp will be able to lead you in the right direction in your software search. They’re also brackets used in coding, to signify deep, technical knowledge to a tech-savvy buyer. Wordmark: When placed above the last P in the wordmark, the logomark resembles an abstract radarsymbol, further communicating that we help you with search and discovery.</image:caption>
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      <image:title>The Thinking Behind It - GetApp Logo Concept</image:title>
      <image:caption>Logomark: The hexagon/honeycomb pattern signifies “deep, technical knowledge,” as there is more science and precision to a honeycomb found in nature than initially meets the eye. It’s also a pattern that represents “integrations,” requiring each piece to fit precisely together to build a whole. The interlinking shapes signify both the passing of data from one app to another via integrations, as well as the passing of knowledge from one user via reviews. The chainlink pattern the two inter-linking shapes make signifies security and data privacy. Wordmark: The curved G, paired with the sharpened Ps, give the wordmark an almost key-like shape. The slanted cuts in the crossbars and descenders of the G, T, and Ps embody technical precision while giving the whole wordmark a feeling of moving up and to the right, signifying growth.</image:caption>
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    <loc>https://www.dylanechter.com/podcast-and-radio-ads</loc>
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    <lastmod>2019-02-28</lastmod>
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    <lastmod>2025-01-23</lastmod>
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      <image:title>Digital Campaigns and Copywriting</image:title>
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      <image:caption>Holiday Campaign: How Software Made the World a Better Place This Year (Infographic)</image:caption>
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      <image:caption>April Fools Campaign: Dinosaur Management Software</image:caption>
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      <image:caption>Capterra Homepage Concept and Headline</image:caption>
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      <image:title>Digital Campaigns and Copywriting</image:title>
      <image:caption>April Fools Campaign: Dinosaur Management Software</image:caption>
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      <image:caption>200,000 Software Reviews Campaign: What We’ve Learned from the Data</image:caption>
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      <image:caption>Software Advice Homepage Concept, Headline, and Copy</image:caption>
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    <lastmod>2025-01-23</lastmod>
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      <image:title>Video Content</image:title>
      <image:caption>“What is Capterra?” video for website/YouTube ads</image:caption>
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      <image:caption>Content marketing series to drive additional awareness four our Accounting and Finance Tech blog</image:caption>
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      <image:caption>Video to promote a speaker session at the Content Marketing World conference.</image:caption>
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      <image:caption>Capterra recruiting and employer branding video.</image:caption>
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      <image:caption>Interview series for Women in Small Business Month</image:caption>
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    <lastmod>2019-02-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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